Wednesday, June 28, 2006

Superman Returns


Warner Bros pushed the release date for Superman Returns forward to June 28th to give them a few extra days before going head to head with Pirates of the Caribbean: Dead Man's Chest. Fortunately for Warner Bros, who have a $250 million sum to pay for Superman Returns, the push in release date will also give the film a whopping seven day weekend thanks to the Fourth of July.

Just like the second episode of HBO’s hit series Entourage, the big question is whether or not Superman Returns will be able to beat out the opening weekend box office for Spider-Man 2. Having also opened on the Fourth of July weekend, Spider-Man 2 was able to rake in $180 million by Monday with $40 million alone from the Wednesday opening.

Can Superman Returns beat Spiderman??? We shall see.

Warner Bros is hoping that their latest comic book revival will come closer to War of the Worlds, which scored a take of $112 million on its opening weekend. So far things are looking good. Besides the early crowds, the film has also received a nice run of positive reviews.
As if Superman's return to the big screen isn't a big enough event in and of itself, the producers of the film have gone the extra mile with "Superman Returns" by simultaneously releasing it in IMAX 3D. Approximately 20 minutes of the film has been converted from 2D to 3D with IMAX's proprietary digital re-mastering technology.

Superman Returns opens in theatres today.