The Hollywood Bureau Takes On SUNDANCE Film Festival

The slogan for Sundance 2008 is "Film Takes Place" and it's accompanied by dreamy images of a camera travelling along a road towards a snowy mountain. The scene plays prior to all Sundance screenings. It caught the eye of fest founder Robert Redford as he prepared to address the Eccles Theatre audience Thursday night. "That's the road to my house," he said, pointing up at the screen. The audience laughed, but maybe Redford wasn't joking. He actually does live on a Utah mountain that looks a lot like the one onscreen.

Opening weekend at the festival has been flooded by A-list celebrities. Most are here to stump the indie projects that they are attached too. However, many are here for the all-night parties where actors-turned-DJ's spin until the wee hours of the morning while they devour the vast amount of FREE SWAG. There are SWAG Suites everywhere -- filled with designer clothing, accessories and all the latest electronic gadgetry.

The lights went out at Sundance -- literally, Friday the lights on historic Main St., where most of the parties happen failed about 10:30 p.m., the result of overloaded circuits from clubs blasting out sound and light. Harry O's nightclub was among the many suddenly plunged into darkness, interrupting a sold-out show by Maroon Five.