Record Rose Bowl Draws Big Numbers

Source: Yahoo.com

Nielsen Media Research reported today that a record 35.6 million TV viewers tuned in to see the University of Texas Longhorns defeat the University of Southern California in the Rose Bowl college football championship game. The Texas Longhorn's win over the USC Trojans was the most watched college bowl game since the start of Nielsen's electronic database 15 years ago.
The game also produced the highest ratings among viewers aged 18 to 49 -- the demographic most prized by advertisers -- of any bowl game on record, Nielsen said.

This year's Rose Bowl also compared favorably to other high-profile sporting events, yielding higher numbers than any World Series baseball championship game since 2001. And it was the most-watched football game -- college or professional -- during the past 15 years on ABC, which through this season was home of the weekly marquee Monday Night Football broadcast.