Scary Movie 4 Sets Easter Weekend Box Office Record
The Weinstein Company today announced that Dimension Films' Scary Movie 4 opened number one in North America grossing over $41 million, becoming the highest grossing Easter weekend opening ever and giving the film the largest opening for a film released by The Weinstein Company. The announcement was made today by Bob Weinstein, co-chairman of The Weinstein Company. The film was co-produced by The Weinstein Company and Miramax Films. The previous record holder for Easter Weekend was Panic Room, which brought in $31 million when its opened in 2002."We couldn't have asked for a more impressive opening for Scary Movie 4 and are so proud to have accomplished this only six months after our company launched," said Bob Weinstein. "This exceptional opening proves that this franchise has tremendous staying power.""I'm thrilled that people had as much fun seeing the movie as we did making it," said director David Zucker. "I couldn't be happier about this very strong opening." Steve Bunell, chairman of domestic distribution for The Weinstein Company said," The positive exit surveys for Scary Movie 4 are in line with 'Scary 3' and demonstrate that audiences are really enjoying the movie."
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