Borat showed up at the Today show Monday to celebrate his surprise win at the box office, saying "let's get drunk!" Comedian Sacha Baron Cohen's alter ego was celebrating his movie opening at number one. It made an estimated US$26 million in less than a quarter of the theatres as the other big movies. Borat says he plans to splurge on a new doorbell for his house. He also asked Matt Lauer to recommend "a good prostitute." Borat says he was told that Lauer was an expert on that.